Trade Information
Onga – Mama’s Helping Hand
Trade benefits
- Comparatively priced to offer best margins to distributors, wholesaler and retailers
- Marketing support campaign will stimulate growth and sales at outlet level
- 24 months shelf life
- Readily available as it is well distributed
Onga Seasoning
Consumer Benefits
- Adds great taste, flavour and aroma to meals.
- You get better results with less effort.
- Is affordable and economical because one sachet of stock powder is equivalent to two 4g stock cubes or a 10g stock tablet.
- Superior taste and aroma is presented in powder form which makes it easier to use than stock cubes by eliminating the problem of crushing the cube in the hand.
- Just sprinkle over the food and watch it dissolve easily, adding flavour and aroma evenly through all the ingredients of the dish that you are preparing.
- Attractive, handy packaging in a sealed foil pouch which locks in the delicious fresh flavours and aroma. The pouch is easy to roll up and store for future use.
- Flavours include Classic, Beef, Chilli Beef, Stew, Chicken, Crayfish, Shrimp, Saval Tchin, Saval Yaap, Sauce Tomate and Mutton.
Shopper Benefits
- Value-for-money.
- Variety of flavours to suit all needs.
- Distinctive branding and packaging for easy shelf identification.
- Widely distributed.
Trade Benefits
- Comparatively priced to offer best margins to distributors, wholesalers and supermarkets.
- Well supported with Mama Onga promotions, bright attractive point of sale material, radio and TV.
- 24 month shelf life.
- Available in strips and display boxes to meet specific merchandising requirements.
Flavours
- Nigeria - Stew, Chicken, Classic, Crayfish.
- Ghana - Stew, Chicken, Classic, Shrimp.
- South Africa - Beef, Chilli Beef, Chicken, Seshebo
- Kenya – Beef, Chicken, Kaanga
- Algeria – Boeuf, Poulet, Mouton, Djouez.
Packaging
- Nigeria, Ghana, Mozambique 6g foil sachets.
- Case configuration 36x10 strips x 6g
- Kenya 5g foil sachet
- Case configuration 9x40x5g (40 sachets in a display box)
- South Africa 6g foil sachet
- Case configuration 4x40x6g (40 sachets in a display box)
- Algeria 6g foil sachet
- Case configuration 16x 4 x 10 strips x 6g (40 sachets in a display box)
Onga Mchuzi Mix
Consumer Benefits
- Goes further and lasts longer because you can control the amount you use for each meal.
- Offers convenience - all you need to do is sprinkle the amount you need over the food during cooking and stir up the great Onga Taste.
- Dissolves easily, allowing for even distribution. No mess, no fuss, just great tasting meals.
- Is packed in a laminated foil sachet and tamper-proof tub, which guarantees a longer shelf life, ensuring premium flavour when used.
- Offers best quality at the best price and is available in different pack sizes to suit your needs.
- Is available in a spicy beef flavour.
- Can be purchased in a 5g, 15g,75g sachet or 60g, 200g and 500g tubs.
Shopper Benefits
- Widely distributed in supermarkets, dukas, self help stores and kiosks.
- Available in a variety of pack sizes to meet different consumer and catering needs.
- Attractive easily identifiable packaging.
Trade Benefits
- Comparatively priced to give competitive trade margins.
- Supported by Mama Onga promotions and attractive high impact point of sale, radio and TV.
Packaging - Zambia and Malawi. 10x10 strip x 15g sachet; 4x10x75g (10 sachets in a display box.
- Kenya, Tanzania 5g sachet; 15g sachet; 24x 60g tub; 24 x 200g tub; 12 x 500g tub.
Onga Curry Mix
Consumer Benefits
Offers a complete, rounded product with a great spicy flavour, aroma and color. - Contains a number of interesting spices like tumeric, chilli, coriander, cumin, fenugreek, fennel and cloves.
- Is in a laminated foil pouch which provides freshness.
- Tried and trusted Onga brand name.
- Available in Kenya.
Shopper Benefits
- Affordable 10g sachet.
- Low price point per sachet.
- Strong brand identification.
- Widely distributed.
Trade Benefits
- Packed in strips of 10 for easy display, specifically for kiosks, dukas and self help stores.
- Supported by Mama Onga wet demonstrations.
- Comparatively priced to offer competitive margins to distributors, wholesalers and retailers.
- 24 month shelf life.
Packaging
