The Promasidor Group has provided milk products that offer consistent quality and nutritious value in a range of pack sizes to suit all pockets since 1979. Our dairy category is more than just about selling milk powder. We are continuously looking at ways of delivering exciting, innovative products to our consumers.

Being the first company in Africa to introduce quality milk powder in small sachets might not make the evening news, but it definitely is making a difference to the lives of millions of families in Africa who rely on the convenience, nutrition and great taste of Promasidor’s range of powdered milk products.

Promasidor was also the first to successfully introduce the concept of “three-in-one” chocolate drinks to Africa. Our Cowbell Chocolate brand delivers a delicious drink made from a blend of chocolate, milk and sugar.

Milk powder is simply marvellous and is the most cost effective way of enjoying the nutritious benefits of milk! It has a longer shelf life than fresh milk and does not require refrigeration.

All Promasidor milk products are instant and easy to prepare. The products can be reconstituted by simply adding hot or cold previously boiled water. Our range of milk powders can be used in tea or coffee, porridge and cereals and as an ingredient when cooking or baking. It can also be enjoyed simply as a delicious drink on its own or used in the preparation of yoghurt.

Promasidor will continue to pioneer the development of milk powder suited to the specific needs of our consumers. Cowbell is the leading brand of milk powder in Africa. Promasidor is also the proud owner of two other well known milk powder brands, Loya and Miksi.

Cowbell, Our Milk, is a delicious, nutritious filled milk powder, which tastes just like fresh pasteurised milk. Join the Cowbell family and enjoy a glass of delicious Cowbell milk today!

Miksi is a filled milk powder specially formulated to achieve a delicious, enhanced
creamy taste.

Loya, a delicious premium quality, full cream milk powder, offers uncompromising quality and a creamy,
nutritious taste for the whole family.

For more information on these brands click on the icons below: