Promasidor has launched a second filled milk powder, under the Miksi brand. The formulation differs from Cowbell in having a marginally higher fat content, thereby delivering a delicious creamy taste.
Miksi contains the calcium, proteins and vitamins essential for the proper
development of growing children. Like cow’s milk, it has not been modified
for infant feeding.
Miksi Filled Milk Powder dissolves instantly in hot and cold water and mixes well in tea, coffee, cereals, cocoa drinks and other beverages. It makes an excellent milk drink and is ideal for the preparation of yoghurt and ice cream.
Miksi Chocolate is a healthy, delicious 3-in1- instant chocolate food drink made from cocoa, milk and sugar. Miksi Chocolate is also enriched with the
28 most important vitamins and minerals for better health and nutrition. It is available in two convenient packs sizes: 14g and 28g sachets. Just add water and enjoy.
TRADE INFORMATION
Consumer Benefits
Delicious and nutritious - once reconstituted tastes just like fresh milk
Made from fresh skimmed milk and vegetable fat,
Mixes instantly in hot or cold, safe drinking water
Enriched with vitamins A & D
Ideal for adding in porridge and cereals, great for cooking or as a delicious drink on its own
No refrigeration required
Miksi is made from fresh skimmed milk and vegetable fat, which contains no cholesterol
Contains the proteins, calcium, vitamins and minerals essential for the whole family
Mixes instantly in hot or cold, safe drinking water
Enriched with vitamins A & D
Ideal for adding in porridge and cereals, great for cooking or as a delicious drink on its own
No refrigeration required
Shopper Benefits
Available in a range of convenient, value for money packaging sizes
Low, affordable price point per sachet or tin to suit all pockets
Trade Benefits
Competitively priced and attractive margins to wholesaler and retailer
Extensive sales and distribution network
Marketing support including point of sale, consumer promotions, radio and outdoor
In-store and market promotions so that customers can get to know the product intrinsics and benefits of Miksi Milk
