The Loya brand is the first full cream milk powder to be manufactured and distributed by the Promasidor Group. Loya Full Cream Milk Powder is wholesome, nutritious and has a rich and creamy taste. The Loya brand promise is to deliver a consistent, premium quality milk powder that assists in keeping the family strong and healthy. It contains calcium, proteins and Vitamins A and D, essential for the growth of a healthy body.
In Algeria, Loya has been enriched with Forvita, a booster blend of the five most important vitamins for good health and nutrition, namely vitamins A, C, D, & K: Vitamin A is good for the eyesight. Vitamin C is nature’s very own immune booster. Vitamin D is the sunshine vitamin and helps build strong bones and teeth. Vitamins E & K help protect body tissue and helps in the formation of red blood cells.
Loya Full Cream Milk Powder has a five star promise of quality and is made from the very best fresh cows' milk under strict quality conditions. Loya Full Cream Milk Powder mixes instantly and easily in either warm or cold previously boiled drinking water, making it ideal for tea and other beverages.
Five Star Promise
Loya is made from the highest quality fresh cows’ milk under strict quality control conditions
Loya mixes instantly and easily in both warm or cold safe drinking water, making it ideal for tea and other beverages
Loya is rich in protein and calcium as well as the
Loya’s rich, full cream taste is a delicious treat on its own, in tea or coffee and great with breakfast cereal
Loya’s range of sizes, from small sachets to family packs, offers convenience and value-for-money
vitamins and minerals essential for the whole family
Loya’s rich, full cream taste is a delicious treat on its own, in tea or coffee and great with breakfast cereal
Loya’s range of sizes, from small sachets to family packs, offers convenience and value-for-money own, in tea or coffee and great with breakfast cereal
TRADE INFORMATION
In Algeria, Loya has been enriched with Forvita, a booster blend of the five most important vitamins for good health and nutrition, namely vitamins A, C, D, & K: Vitamin A is good for the eyesight. Vitamin C is nature’s very own immune booster. Vitamin D is the sunshine vitamin and helps build strong bones and teeth. Vitamins E & K help protect body tissue and helps in the formation of red blood cells.
Consumer Benefits
Loya is made under strict, quality control conditions to give every guarantee of consistent quality
It mixes easily in both warm or cold safe drinking water
Rich in protein, calcium, vitamins and minerals essential for the development of a strong and healthy family
Ideal in beverages, great in porridge and cereal, suitable for cooking or simply as a delicious drink on its own
Shopper Benefits
A range of pack sizes allows trial and repeat purchase of milk servings at various price points
Convenient value for money packaging alternatives to suit all pockets
Trade Benefits
Market related pricing and attractive margins to wholesaler and retailer
Extensive sales and distribution support
Marketing campaign including point of sale, radio, outdoor and TV
Close monitoring of stock rotation to ensure that fresh stock is always available to the consumer
