Loya Trade Information
Loya Full Cream Milk Powder is delicious, nutritious and enriched with Vitamins A and D. The core focus of the brand promise is to deliver a consistent, premium quality milk powder that assists in keeping the family strong and healthy.
Consumer Benefits
- Loya is made under strict, quality control conditions to give every guarantee of consistent quality
- It mixes easily in both warm or cold safe drinking water
- Rich in protein, calcium, vitamins and minerals essential for the development of a strong and healthy family
- Ideal in beverages, great in porridge and cereal, suitable for cooking or simply as a delicious drink on its own
- Loya is available in a range of pack sizes; from small sachets to family packs and offers convenience and value for money
Shopper Benefits
- A range of pack sizes allows trial and repeat purchase of milk servings at various price points
- Convenient value for money packaging alternatives to suit all pockets
Trade benefits
- Market related pricing and attractive margins to wholesaler and retailer
- Extensive sales and distribution support
- Marketing campaign including point of sale, radio, outdoor and TV
- Close monitoring of stock rotation to ensure that fresh stock is always available to the consumer
