Trade Information
Consumer Benefits
Good source of protein- Very affordable source of protein.
- Easily used in many different dishes to enhance flavour.
- Hygienically packed – the product is safe for your family.
- Is dried on racks above the ground to ensure the fish dries quickly and is free of contaminants like sand, stones and snails.
- Available in unsalted in Kenya, and salted and unsalted in Malawi and Zambia.
Shopper Benefits
- Affordable and economical.
- Widely distributed.
Trade Benefits
- Sold in supermarkets, kiosks, dukas and self help stores.
- Sold in bulk for repacking in informal open markets.
- Supported by wet demonstrations and bright colorful point of sale material.
Packaging
- Is available in a 50g, 100g bags.
- 20g woven sack.
