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Promasidor Ghana launches Miksi Choco
The Product, Miksi Choco, joins the family of the “Creami Tasti Milk” – Miksi brand, which has been in the market for the past 14 years. The new product was unveiled at a mega-launch in the three Northern Regions of the country.
Marketing Manager for PGL Mr. Shine Torsoo, explained why the three regions were chosen for the launch, “the three regions are known to be accepting of new brands and we also realize the growing need for chocolaty drinks in the northern market. This was a market that was calling for a food drink like Miksi Choco and we are glad we are meeting that need.”
Brands Manager for Miksi Choco, Mrs Linda Nartey has described the product as one with a refreshing chocolaty taste and comes at an affordable price for all consumers. She also stressed the convenience of preparing Miksi Choco, which only requires adding hot water for a delicious, fortified chocolate drink.
The launch, which took place in the Tamale Central Market, saw a market storm by the sales team coupled with an energetic performance from a local cultural trope. A massive float across the principal street of Tamale followed the launch. The second and third phase of the launch was taken to the Upper West region and Upper East Region respectively, where all activities in the northern region were repeated. The impressive sales made from the three northern regional launch indicates how enthused patrons are about the product.