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New Drink-O-Pop funky range launched in South Africa
Recent consumer profiling research gathered via DOP’s 2013/2014 mobile airtime consumer promotion in SA confirmed that DOP’s primary users are young 16 to 24 year old urban dwellers.
As a follow up to this airtime campaign, the new DOP FUNKY pack, a new range of innovative flavours, was developed to appeal to these young urban users of soft drinks.
The range is available in four new “FUNKY” flavours packed in a 72 x 5g display box: Pink Bubble gum, Blue Blueberry, Green Apple Sour and Yellow Banana.
Initial awareness of the new range will be communicated to our database of over 400,000 profiled users via SMS as well as to over 50,000 MXIT users (a mobile chat platform)