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Father Christmas comes to town in Pointe Noire, Congo
Over 200 children attended. We organised games, a local DJ with dancing and Father Christmas gave out Cowbellbranded gifts. The day ended with a Christmas meal for all the children.
Engaging with local communities at the grass-roots level in this way has two key outcomes. Firstly, we, as a business, gain direct oversight of the giving-process, ensuring effective distribution of benefit to the most needy. Secondly, we become recognised as a responsible stakeholder in our local communities, enhancing the value of our brands in the eyes of all consumers and clients.
The event was covered in the national newspaper Les Depeches de Brazzaville, as well as featuring in national radio and TV news reports.