What's New
Kate Henshaw Nuttal extends her contract as the face of Onga for another two years.
Two years gone and sometimes one wonders, how time flies. This was the case on Monday February 1, 2010 when the face of ONGA, Kate Henshaw Nuttal, finally signed a new contract for another two years as the face of ONGA at the company’s premises.
The conference room, where the event was held, was well branded and journalists from different media houses were present to herald the arrival of the ONGA ambassadress - Kate Henshaw Nuttal – accompanied by our Managing Director, Keith Richards and other management staff. Looking excited and sparkling as usual, she arrived and easily warmed up with journalists, who also used the opportunity to have one or two words with her. Speaking at the event, the Head of Marketing, Mrs. Abiola Inawo said the company had featured Kate in our commercials and she had represented us in various functions that were sponsored by ONGA. Based on feedback from research, consumers are happy with Kate as the face of ONGA. The company has had a good relationship with her for the past two years and based on the positive feedback that we have received, Promasidor Nig. Ltd decided to move the relationship forward by another two years. |
 Kate signs on as the Face of Onga for another two years whilst Keith Richards, PNG Managing Director; Abiola Inawo, Group Manager Food and Beverages; and Raph Adeoti, National Sales Manager look on delighted. |
“Kate will continue to be our face of ONGA and she will continue to do what she has always been doing for ONGA in terms of projecting the image of the brand and also hopefully, it will be a long term relationship”, she concluded.
Keith Richards, Managing Director, added: “Kate had come to represent a vibrant and growing brand and thus she reflected the personality of the brand. She has continued to be an icon for women in Nigeria. She has won a number of awards since becoming the face of ONGA and she’ll continue to win awards for everything she does, indeed she is a real woman and a real star”, he said. Speaking further: “The company is planning new things over the course of this year and next year and we will continue to grow this brand, which research showed was already in around 25% of homes in Nigeria. This is a young brand that has gained huge acceptance. We feel ONGA is a great success that will reach even greater heights and with Kate as the face, ONGA is going to continue to shake up the market”, he said.
In her response Kate said she had enjoyed the last two years of working together with Promasidor terming it ‘a fantastic two years’. According to her, the reception on her trips around the country for cooking competitions had been unbelievable. “The cooking programme has got a very large following, many people nowadays stop me and ask if I have ONGA in my car and I give them out. ONGA is doing really well in the market and I am having all the fun, a great relationship and I am glad that I am signing for another two years”, she said. Kate said she would continue to give her best to the brand because she believed in it, used it and can talk authoritatively about it. She thanked Promasidor Nig Ltd as a company that listens to her views and she expressed her joy and happiness for a wonderful relationship.
Sossi launch gains momentum in Kenya.
Promasidor Kenya has started the initial launch stage of Sossi Tasty Soya Pieces. Sossi is a Textured Soya Protein (TSP) made from natural Soya beans, which are pre-cooked and flavoured. The product is quick to prepare, highly nutritious and is available in satisfying textured pieces, at a highly affordable price. To its credit, the reception from the market and communities regarding Sossi has been very encouraging. Allister Lindsay, director of the new TSP division in Promasidor, shares the Sossi experience: “Sossi’s potential in Kenya and the whole of Africa is enormous. We have huge Vegan, Muslim and SDA communities to target. Besides that, Kenyans are generally moving towards healthy and affordable diets. Sossi provides value-for-money, as it tastes good, and compares better in nutritional value to other protein sources such as legumes, cereal and beef. As such this is an extremely exciting product”. He adds: “We also provide quality, as we meet local standards through the Kenya Bureau of Standards (KEBS) and for the Muslim community, we are Halal certified.” |
 Allister Lindsay at the Nutro Plant that manufactures Sossi Tasty Soya Pieces. The Nutro plant is a high capacity processing plant that meets Codex Alimentarius and ISO quality standard. |
Due to the uniqueness of the product, the Sossi launch strategy has adopted a targeted approach to allow some sampling and consumer education prior to full implementation and targeting the mass media. So far Sossi has been launched
in Nairobi both in the formal
and informal markets, setting
up shop in hypermarts or
supermarkets with display
tables - utilizing promotion
vans and doing the rounds
within the communities.
Sossi has proudly sponsored
the Kijiji races with
world-renowned cyclist
David Kinjah as well as
football tournaments
in the general Kikuyu
area. |
 Paralympics gold medalist Henry Wanyoike at the Sossi stand, where he commended the Sossi involvement in community. Sossi has been involved in local cycling and football events in the area. |
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