Social Responsibility

Premium Divine Trading Company Limited, the business operating partner of Promasidor Holdings based in Freetown, presented large quantities of assorted Promasidor products and branded exercise books to two orphanages during the 2020 festive period as our way of showing support for these institutions.

As part of its brand awareness creation strategy in Freetown, Sierra Leone, Cowbell supported Government’s Free Quality Education and School Feeding Initiatives with the provision of five thousand Cowbell branded exercise books and Cowbell milk products to ten primary schools within a week.

In order to highlight breast cancer awareness and prevention, Cowbell participated in a lively morning with around 50 women to share with them the importance of taking care of their health.

It was 11.am. when a special street patrol headed into the streets of Pointe-Noire to meet the homeless children, give them a food kits and educate them about COVID 19.

To cope with the social imbalance generated by the COVID-19 crisis and better meet the basic needs of children and young people in living on the street, the Samu social Pointe-Noire has adopted a host of new initiatives.

While humanitarian organisations, such as the Algerian Red Crescent once again showed their importance in these unique times, we as manufacturers do have a responsibility to support those actions and give back to communities.

Eight communities across the country have benefitted from the ongoing Cowbell borehole project. A total of 20 boreholes are expected to be constructed in areas dotted across the country by the end of year.

The Association of Sport for the Disabled (ASFOD) is the latest to join the list of beneficiaries of the PGH COVID-19 support packages. Members of the association were presented with assorted products from PGH at a brief ceremony held at the head office of the Accra Metropolitan Assembly (AMA).

Residents of Azizakpe in the Ada East district have welcomed the support of Promasidor Ghana and Azar Paints to procure sandbags for the protection of the island village against coastal erosion.

PKL joined the Mavuno church to spread the love in Mavoko primary school, home to 1300 pupils, just before the September school reopening.