Social Responsibility

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Cowbell makes waves on social media

The Promasidor group prides itself on its social media acumen. All the brands in its stable enjoy extensive social media coverage, with a strong focus on Facebook, where all the brands have a presence in every country within the group.

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Miksi Chocolate invests more in Skating Sports in Ghana

Brand Manager for Miksi Chocolate, Mrs Linda Nartey, has indicated the brand’s interest in investing more resources into skating in order to develop the sport in Ghana. She made this known during the 2016 National Skating tournament, which was sponsored by Miksi Chocolate.

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Cowbell Afahye Basketball Tournament Ends With Team-Accra Sweeping All Gold Medals for Both the Men’s and Women’s Division

Brand manger for Cowbell, Mr Joseph Ashong, has announced plans to invest and support the growth of basketball in the country. He made this known after a successful Cowbell-Afahye basketball tournament, which was organized as part of the Afahye festival celebration in the Central region.12 selected basketball teams from different parts of the country took part in the two-day heated competition.

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Cowbellpedia is once again a huge success in Nigeria

The 2016 Cowbellpedia Mathematics Competition came to a glorious end with Juliet Ekoko and Ayoola Oguntade, both of The Ambassadors College, Ota, Ogun State winning the Junior and Senior categories respectively. The winners got N1 million each and an all-expense paid education excursion outside the country.

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Promasidor’s path to corporate responsibility

Corporate Social Responsibility (CSR) is an approach whereby companies embed economic, social and environmental concerns into their corporate culture. From Lagos, Cross River, Kaduna, Oyo, Rivers, Delta and many states across the country, Corporate Social Responsibility initiatives are becoming major pillars of the public relations activities used by companies to reach their markets.

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Sossi brings joy to the SOS Children’s Village

SOS Children’s Villages International is a world-wide, non-governmental organization that is dedicated to helping children in need, whether they are orphaned, abandoned or their families are unable to care for them.

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Sossi sponsors Dreams, Zambia’s hottest music talent show

Tasty Sossi, your favourite soya meal, is proud to be a sponsor of Dreams Zambia, a music talent search that mirrors similar shows like Idols, The Voice and X-factor.

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Cowbell supports the NCCE Constitution Quizz in Ghana

Cowbell’s commitment to support educational activities in the country continues unabated. The brand headlined this year’s series of the NCCE Constitution quiz, which climaxed at the main auditorium of the Pentecost University College in Accra on the 12th of October 2016.

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Excitement trails cowbell football academy summer camp grand finale

The grand finale of the 2016 Summer Camp of the Cowbell Football Academy (CFA), an initiative of Promasidor Nigeria, was greeted with excitement and applause by parents, stakeholders, sport lovers and spectators at the main bowl of the National Stadium, Surulere, Lagos on Saturday, August 13th, 2016.

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Serge Ibaka plays ball for Cowbell

Our biggest event was the Cowbell Ibaka games that took place on the 26th and 27th of July 2016.

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