Product News

Take the very best grade of full cream powdered milk, add 50 percent more calcium, package it in top grade, attractive packaging and you have the new Loya HiCal.

Loya Milk has launched a new consumers’ promo tagged ‘It’s What’s Inside That Matters.’ The new promo, which will run from February 1st to May 31st, was unveiled at a press briefing in Lagos, which was attended by many dignitaries including Loya Milk brand Ambassador, Don Jazzy.

Cowbell Milk launched a national consumer promotion targeted towards rewarding loyal consumers of the brand. The promo was titled "Cowbell Go for Olympic Gold."

Promasidor Algeria's leading milk powder brand, Loya, has blown out its candles for its first ten years of existence and a leading position in the market.

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

In the fourteen or so years since its launch Top Tea has become a firm favourite with consumers with its unique round tea bags.

With much fanfare, Sossi was unveiled to the media at the Lamada Hotel in Dar Es Salaam.

Xploza’s market introduction in March was just as explosive as its name suggests.

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.

Xploza is the latest brand to join the relatively new energy drink market in Algeria. The product, a powdered energy drink, is the fruit of almost two years of formulation and packaging development.