Product News

For 25 years Drink-O-Pop has been treating thirsts across the country with a range of over 20 delicious flavours.

Promasidor Kenya has embarked on a door-to-door campaign targeting populous residential areas in Nairobi.

It is our pleasure to share with you the remarkable success of our Loya Milk brand in the Nigerian market.

Having run the Cowbell Tattoo promotion for the first time last year, the Promasidor Tanzania team was keen to see if they could improve on last year’s results with a winning mechanic that kids loved.

The warm, affectionate nature and community-spiritedness of the Onga brand was once again brought into full glare as the brand joined the people of Essiama in the Western region of Ghana to celebrate their annual festival.

As announced in the previous newsletter, Twisco Choco Banana, the newest exotic SKU within the Twisco brand, has been launched in July, right before Ramadhan.

Loya Premium contains 50% more calcium than ordinary milk with its new Hi-Cal formulation. Calcium is essential for building and maintaining strong bones and teeth.

The already 5 SKU-strong Twisco family will soon welcome another, rather exotic newborn on the shelves: Twisco Choco-Banana!

Cold, rain and wind greeted the team as we arrived in Cape Town. We were there to do a shoot for Sossi in the kitchens of the Buchanan Group, who had offered us such a great deal that it made sense for Murray Macintosh and myself, Mike Pollecutt, to fly down from Johannesburg, along with Mark William and Victoria Mwanzia from the Promasidor Kenya office.

What has probably been suspected for some time amongst consumers has now been confirmed through a brand campaign across Algeria. And that is that Loya is our number one.