Product News

Yet another SKU rejoins the twisco chocolate powder family, and this time it is a big brother: the twisco 500g jar!

Recent consumer profiling research gathered via DOP’s 2013/2014 mobile airtime consumer promotion in SA confirmed that DOP’s primary users are young 16 to 24 year old urban dwellers.

Onga Cube, the latest product offering from the Onga stable, formally made its entry into the Nigerian market through a series of celebrations across the country.

On August 4, 2014, Promasidor Zambia launched ONGA SOUP.

Promasidor Kenya Limited launched the Onga food seasoning brand Onga Stew Mchuzi Mix in June 2014. The product was launched at an event in Nairobi and some of the guests included trade, media and Promasidor sales staff.

Though Sossi had already been launched in the Ethiopian market, the annual Addis Expo proved the ideal springboard for the brand.

Two of the major setbacks PKL has faced in recent times are the challenge of lapsed users and people who have still not tried the product.

Yumvita was launched into Ghana the DRC, and Angola markets during the first quarter of 2014.

An opportunity for any brand to be associated with the royalty of the Ashanti Kingdom is always a rare one and it was such an opportunity that was presented to the Onga brand in Ghana.

The year 2014 will be a very fruitful year for Promasidor Algeria.