Product News

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Cowbell Goes for Gold In Nigeria

Cowbell Milk launched a national consumer promotion targeted towards rewarding loyal consumers of the brand. The promo was titled "Cowbell Go for Olympic Gold."

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Promasidor Algeria launches the Loya Trade and Consumer Co-operative Campaign

Promasidor Algeria's leading milk powder brand, Loya, has blown out its candles for its first ten years of existence and a leading position in the market.

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Sossi mince takes the market by storm

Promasidor Kenya launched Sossi tasty soya mince into the Kenyan market in July 2012. The Sossi brand has also gained more shelf space, translating to higher instore visibility.

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Promasidor Nigeria launches square, tagged tea bags and two exciting new flavours

In the fourteen or so years since its launch Top Tea has become a firm favourite with consumers with its unique round tea bags.

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Promasidor Tanzania brings Sossi to the market

With much fanfare, Sossi was unveiled to the media at the Lamada Hotel in Dar Es Salaam.

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An explosive launch campaign

Xploza’s market introduction in March was just as explosive as its name suggests.

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Twisco goes from strength to strength in Algeria

Twisco, the delicious chocolate instant beverage, is becoming more and more the consumer’s first choice in Algeria.

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Promasidor Algeria energizes the country with Xplozo

Xploza is the latest brand to join the relatively new energy drink market in Algeria. The product, a powdered energy drink, is the fruit of almost two years of formulation and packaging development.

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