Product News

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Loya takes Gold for excellence in digital marketing

It is our pleasure to share with you the remarkable success of our Loya Milk brand in the Nigerian market.

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Building on last year’s success, Tanzania reruns its Tattoo Promo

Having run the Cowbell Tattoo promotion for the first time last year, the Promasidor Tanzania team was keen to see if they could improve on last year’s results with a winning mechanic that kids loved.

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Onga Ghana joins Essiama to celebrate festival

The warm, affectionate nature and community-spiritedness of the Onga brand was once again brought into full glare as the brand joined the people of Essiama in the Western region of Ghana to celebrate their annual festival.

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Promasidor Algeria launches Choco-banana

As announced in the previous newsletter, Twisco Choco Banana, the newest exotic SKU within the Twisco brand, has been launched in July, right before Ramadhan.

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Loya Premium with enriched calcium

Loya Premium contains 50% more calcium than ordinary milk with its new Hi-Cal formulation. Calcium is essential for building and maintaining strong bones and teeth.

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The newest Twisco family member: Twisco Choco-Banana

The already 5 SKU-strong Twisco family will soon welcome another, rather exotic newborn on the shelves: Twisco Choco-Banana!

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Sossi backs up campaign with a variety of cooking segments

Cold, rain and wind greeted the team as we arrived in Cape Town. We were there to do a shoot for Sossi in the kitchens of the Buchanan Group, who had offered us such a great deal that it made sense for Murray Macintosh and myself, Mike Pollecutt, to fly down from Johannesburg, along with Mark William and Victoria Mwanzia from the Promasidor Kenya office.

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Loya confirms its number one status in Algeria with an exciting new campaign

What has probably been suspected for some time amongst consumers has now been confirmed through a brand campaign across Algeria. And that is that Loya is our number one.

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Loya is reborn in Ghana as premium Hi-Cal

Take the very best grade of full cream powdered milk, add 50 percent more calcium, package it in top grade, attractive packaging and you have the new Loya HiCal.

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Promasidor Nigeria launches the Loya “It’s What’s Inside That Matters” consumer promo

Loya Milk has launched a new consumers’ promo tagged ‘It’s What’s Inside That Matters.’ The new promo, which will run from February 1st to May 31st, was unveiled at a press briefing in Lagos, which was attended by many dignitaries including Loya Milk brand Ambassador, Don Jazzy.

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