Product News

Promasidor Angola has launched the first Loya Coffee variant in the whole Promasidor Group. The product is unique in that it is the first 3-in-1 in the Angolan market that contains real milk, as coffee consumers prefer.

Promasidor Angola has launched Top Tea the first tea packed in Angola. The packaging perfectly seals the tea bags, thus preserving the freshness and aroma of the tea leaves.

New Onga flavours, Marinade and Shrimp, were launched across the DRC. The new flavours were introduced to consumers through sampling activities, open market activations and restaurant promotions like “Buy one chicken and get a quarter free”.

Loya “Ta3na” or “Our” Loya is the new semi-skimmed milk launched by Promasidor Algeria in 2021.

To launch Amila in the Angolan market, the local team performed a consumer activation to generate awareness, engage with shoppers and consumers with wet sampling, and to push for the sell-out.

In a growing market for the chocolate category, where family formats represent a promising segment, Twisco continues to grow in Algeria and has launched new formats for Twisco chocolate powder and Twisco spread.

Shaun and Thabang from our Boksburg office visited trade outlets to give potential customers a taste of our new Amila Ice Tea flavour.

As part of efforts to improve its awareness, elicit trial among consumers and improve availability in neighbourhood outlets, Cowbell Evaporated milk took its Creamy Fountain experience to its teeming consumers across Nigeria in the “Cowbell Evap Road Show” activation.

The DRC launched the Onga Chicken powder with street activations in chicken grill restaurants where consumers were given samples and tastings.

Wow vanilla was officially launched into the Kenyan market becoming the 5th flavour within our brand portfolio.