Product News

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Promasidor Kenya launches Consumer Tasting/Sampling Campaigns.

The PKL teams have embarked on a consumer sampling and tasting drive to build consumer awareness and trial of our products.

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Le Berbère: Same great taste with a great new Look.

For its first anniversary at Promasidor Algeria, Le Berbère is getting a fresh new look.

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Twisco launches muffins 55g, Choco-spread 825g and Twisco Powder refill 600g.

To get the year off to a good start and to satisfy all chocolate lovers Twisco has launched new pack sizes.

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Amila Ami spotted at heritage sites across South Africa

We have to say that Ami, our Amila character, is quite a patriotic chap. He’s been spotted at heritage sites around South Africa, everywhere from the Union buildings in Tswane to Table mountain in the Cape.

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Twisco invades the streets with a hot new campaign

As from November 13th this Year, Twisco invaded the streets, subways, supermarkets, public transportations places and malls with a national billboard campaign covering 37 cities.

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Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! Open the Box, find the winning ticket and the tablet is yours!

On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won. Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.

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Drink-O-Pop teams up with Supa Strikas

Your favourite powdered soft drink has teamed up with your favourite soccer team. That’s right Drink-O-Pop and Supa Strikas have joined forces so that you score with 45 unique new packs, featuring all your favourite Supa Strikas characters, which are perfect to collect and swop with friends.

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Amila and Pick ’n Pay amaze and excite with Super Animal cards

Every child should learn more about our natural environment and the amazing and exotic animals that inhabit our world. Which is why it was so exciting that Amila and Pick ‘n Pay joined forces to bring shoppers, and especially kids, the Super Animal card packs.

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Promasidor Kenya launches Miksi Flavour refill sachets

The beverage category in Kenya has expanded, with the major players being Nestle (Milo & Ovaltine), Cadburys (Drinking chocolate and Cocoa), Excel Chemicals (Raha) and Kenafric Industries (Choco Primo).

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Promasidor Kenya launches the new Wow 500g Party Pack

The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade.

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