Product News

On Friday the 7th of December 2018, Promasidor Nigeria launched a new Cereal, SUNVITA (Nigeria’s first zip-lock packaged ready-to-eat cereal) into the market.

Promasidor Ghana is excited to announce the introduction of Onga Dora bread spread into the Ghanaian Market. According to the brand manager of Onga Dora, the product offers a superior flavour and texture in a light formula.

The children’s brand of extruded corn snacks, Wow, recently launched tomato flavour as a fourth flavour in its portfolio.

Promasidor Nigeria launched a new 3-in-1 (Ginger, Onion & Garlic) Onga flavour into the market. Distributors, retailers, nutritionists, health practitioners and staff attended the launch, which was held at the staff canteen in Lagos.

The PKL teams have embarked on a consumer sampling and tasting drive to build consumer awareness and trial of our products.

For its first anniversary at Promasidor Algeria, Le Berbère is getting a fresh new look.

To get the year off to a good start and to satisfy all chocolate lovers Twisco has launched new pack sizes.

We have to say that Ami, our Amila character, is quite a patriotic chap. He’s been spotted at heritage sites around South Africa, everywhere from the Union buildings in Tswane to Table mountain in the Cape.

As from November 13th this Year, Twisco invaded the streets, subways, supermarkets, public transportations places and malls with a national billboard campaign covering 37 cities.

On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won. Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.