Product News

It’s here in Angola! The innovative new formula of Loya has arrived! A partially skimmed, low fat instant milk powder called Loya Por Nós (Loya for Us) has been launched and is the milk powder formulation that delivers the highest levels of calcium and protein, and the lowest in calories in the market.

Mama Onga has introduced her new tray configurations to the Congolese market with a big roadshow across Kinshasa.

To begin this year 2022, we had the opportunity to offer our Onga brand in one more market – Gambia!

Jollof rice is a very prominent dish within Nigerian households and at parties, which sometimes serve as the informal test of top-notch culinary skills. Across Nigeria, it is typically complemented with several types of side-dishes and assortments, such as salads, moi-moi, plantain, chicken, meat, and the likes, with slightly different methods of preparation across regions.

Onga made its first foray into the herbs and spices segment with the launch of Onga Curry in June 2021 in Nigeria.

Promasidor Angola has launched the first Loya Coffee variant in the whole Promasidor Group. The product is unique in that it is the first 3-in-1 in the Angolan market that contains real milk, as coffee consumers prefer.

Promasidor Angola has launched Top Tea the first tea packed in Angola. The packaging perfectly seals the tea bags, thus preserving the freshness and aroma of the tea leaves.

New Onga flavours, Marinade and Shrimp, were launched across the DRC. The new flavours were introduced to consumers through sampling activities, open market activations and restaurant promotions like “Buy one chicken and get a quarter free”.

Loya “Ta3na” or “Our” Loya is the new semi-skimmed milk launched by Promasidor Algeria in 2021.

To launch Amila in the Angolan market, the local team performed a consumer activation to generate awareness, engage with shoppers and consumers with wet sampling, and to push for the sell-out.