Corporate News

Promasidor Djazair has been growing considerably with the new brand extensions and the acquisition of Le Berbère, along with the its factory and 300 employees.

Hervé Brice Kenfack Lekemo died tragically in a train crash in Cameroon on the 21st October 2016. Hervé was appointed Group Marketing Category Director in January 2015. He leaves his wife, Carole and their three children Channel, Tony and Esther.

Promasidor Kenya has invested in a new drying method, which is being used to ensure the production of texturised soya protein, which is essentially the Sossi and Proya brands.

Promasidor Djazair is proud to announce that the TV Program “Kawni” for children, sponsored by Twisco and its umbrella brands, has been awarded a “Hillal of Television” Trophy by the independent Cabinet Media Survey.

Following the acquisition of its new Cheese Brand Le Berbère, and as part of the integration process, Promasidor Djazair is standardising signage on both of its sites.

Following the acquisition at the beginning of the year of Priplait Fromagerie - known as Le Berbère -, Promasidor Djazair has recently opened a cold goods’ storage area for its new cheese division.

The annual Promasidor Quill Awards was held on Friday 27th of May, 2016 at the Sheraton Hotels and Towers, Ikeja, Lagos.

Promasidor is investing in a new texturised soya plant to produce Sossi in Ethiopia. As part of that process Promasidor have a significant role in training Ethiopian engineers and commissioning the production line in Addis.

Promasidor Nigeria has hosted a group of Dairy Retailers at the staff canteen in Lagos. The forum is to strengthen the relationship between Promasidor and its customers and to also get feedback on its dairy products in the market.

Promasidor Nigeria held presentations on Nutrition tagged “Promasidor Nutrition“ with the theme ’The Nutrition Wisdom Of Infant Feeding Choices’. The presentations also gave Promasidor the opportunity to formally introduce its infant formula, Cowbell Tina 1 & 2, in the presence of Health Care Professionals at the Civic Centre, Victoria Island, Lagos, and the De Dome Event Centre, New Haven in Enugu respectively.