Corporate News

To celebrate World Milk Day, Ma Cow visited schools and neighbourhoods to explain to kids and parents why drinking milk is important.

Commemorating the “Day of the African Child”, Cowbell collaborated with “Kids Super Star Sierra Leone” to host Salone's Best Kids entertainers in a live music concert at the St. Michael Field, Low-Cost, Kissy in Freetown.

Students developed themes around African children through games, theatre, music and much more.

This year’s Mother’s Day was celebrated with a workout event by Yumvita as part of efforts to promote healthy living among mothers

As part of activities marking the World Milk Day celebration for the year 2021, Cowbell has organised a nutritional assessment programme for 700 schoolchildren in the nation’s capital.

Mixwell supported the African Taekwondo championship of 2021, which took place in the Dakar Arena from the 2-7 June.

As part of keeping the brand in the minds of children, our primary consumers, we organized school activities that let them interact with the brand through surprise school visits from our mascot or superhero.

On 1 June, as part of efforts to raise awareness about the importance and benefits of milk consumption, for the first time in Sierra Leone’s history, Premium Divine Trading (PDT) joined the world in commemorating World Milk Day.

Le Berbère offered an attractive collect & win promotion for children, with 28 different cute magnets in the portion boxes. Children could collect the magnets and learn the alphabet and animal names in a fun way.

This confirmation came after a rigorous audit of processes and standards of the company by SGS (a leading inspection, verification, testing and certification agency).