Corporate News

The much-anticipated Black Stars World Cup qualifying game against the Super Eagles of Nigeria, saw Cowbell Ghana join the euphoria on the day of the match, through the screening of the match and the branding of some pitch panels at the Baba Yara sports stadium, where the first playoff took place.

Following the successful introduction and growth of the Onga food seasoning brand in the Sierra Leone culinary market, Premium Divine Trading decided to show their appreciation to all their female customers during the week in which International Women’s Day is celebrated.

Challenging and equipping the youth of today to become the ideal leaders of tomorrow was the intent behind this year’s International Youth Empowerment Summit, held from 21-23 January, 2022 at the Freetown International Conference Centre(FICC).

Celebrated every 8 March, International Women’s Day is a day of celebration of women’s rights. It is also an opportunity for women to reflect on their efforts to gain those rights.

On Friday, 11 March we gathered at “Maison des Jeunes” with 300 mammies, wholesalers and consumers who responded positively to the invitation to celebrate International Women’s Day.

A record-breaking sampling action of Cowbell products for a single event was achieved after the brand sampled over 15 000 senior high school students, who filled the Cape Coast sports stadium, where the national 6th March parade was held for the 65th anniversary of Ghana’s independence.

Sunvita, a tasty, healthy cereal from Promasidor Nigeria has rewarded customers who participated in the October 2021 back-to-school scholarship promotion.

In our bid to compliment government’s free quality education initiative and its school feeding program within Sierra Leone, Premium Divine Trading, through their Yumvita brand, welcomed back to school about 500 pre-school children from the St. Joseph pre-school, Fawe pre-school and the Murray Town pre-school in February 2022.

Food4bae is an annual Valentine-themed campaign designed to excite and engage consumers online. For its third edition, consumers were tasked with making a creative transition video, leveraging Instagram reels, showcasing the process of making meals for their significant others, while presenting it in a romantic setting.

This year’s 2022 Inter-Schools, Ladies Kickball competition finals were held at Cuttington University in Bong County, Liberia on 18 February.