Corporate News

In our bid to compliment government’s free quality education initiative and its school feeding program within Sierra Leone, Premium Divine Trading, through their Yumvita brand, welcomed back to school about 500 pre-school children from the St. Joseph pre-school, Fawe pre-school and the Murray Town pre-school in February 2022.

Food4bae is an annual Valentine-themed campaign designed to excite and engage consumers online. For its third edition, consumers were tasked with making a creative transition video, leveraging Instagram reels, showcasing the process of making meals for their significant others, while presenting it in a romantic setting.

This year’s 2022 Inter-Schools, Ladies Kickball competition finals were held at Cuttington University in Bong County, Liberia on 18 February.

On 19 February, the United Liberia Inland Church women in Ganta in collaboration with Qtraco, the importers and distributors of Onga, organised a home management program to educate women living in the community on how they can be more efficient in taking good care of their homes.

In our bid to compliment Government’s Free Quality Education Initiative and its school feeding program within Sierra Leone, Premium Divine Trading, through their Yumvita brand, welcomed back to school about 500 pre-school children from the St. Joseph Pre-School, FAWE Pre-school and the Murray Town Pre-School in February 2022.

To further deepen the brand’s consumer engagement, especially on digital platforms, Cowbell Evaporated Milk leveraged the “sooo creamy sooo gooood” campaign tagline in the 2022 Valentine celebrations to build memorable moments in the minds of consumers.

Challenging and equipping the youth of today to become the ideal leaders of tomorrow was the intent behind this year’s international youth empowerment summit, held from 21-23 January, 2022 at The Freetown International Conference Centre.

It was with mixed feelings as parents and their children trooped to the Freetown Aqua Sports Club on the afternoon of 2 January 2022, unsure of the day’s outcome. Some were there to witness and support their favourite contestants in the maiden contest, while others were there to ensure they carry home the covetous title of Mr or Miss Pre-Teen Sierra Leone.

In its ongoing efforts to grow the Cowbell brand within Sierra Leone, Premium Divine Trading, in collaboration with the Kids Super Star Sierra Leone, successfully organised its maiden “Cowbell Pickin Picnic” at the popular Victoria Park on Christmas day, 25 December.

Twisco launched an instant win and 100% digital back-to-school promotion with Imadrassa, an e-learning platform that contains official programmes and exercises that help kids succeed.