Corporate News

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Poor leadership, bane of Nigeria’s economy, says Promasidor MD, Chief Keith Richards

Keith Richards is the Managing Director of Promasidor Nigeria Limited. In this interview, he says Nigeria needs a focused, firm, and determined leadership for its economy to soar high.

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The 2012 Cowbell National Cycling Tour of Ghana is a tremendous success

After 13-days of smart cycling across 8 regions of the country, riding through blazing temperatures, mountainous regions and other kinds of rough terrain, Henry Tetteh Djangmah of the Choco-malt cycling club successfully retained the prestigious ‘yellow’ jersey, finishing just 17 seconds ahead of his fellow cyclists.

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Esther Omari, Promasidor Kenya’s top cook

Esther Omari has hardly left her workstation in her 7 years of service. With a typical daily routine that involves providing staff and guests to the factory with tasty meals and refreshments in the staff canteen, Esther would never have imagined that this could all change so quickly.

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Promasidor Kenya makes radio waves with Sossi

Promasidor Kenya recently concluded the first phase of Sossi Radio activations, which ran from Jan-April 2012.

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The Cowbell Zambezi Trek

Sponsored by Cowbell, Intrepid adventurer, David Lemon (67 years old) has embarked upon a solo expedition to walk the length of the mighty Zambezi river, from the source to the sea, an incredible distance of 3540km.

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Promasidor launches Cowbell Naija Quest Promo

Promasidor Nigeria has embarked on a nationwide consumer promo for Cowbell Chocolate and strawberry sachets called the Cowbell Naija Quest.

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How companies overcome Africa's five great challenges

Heineken beer is sold in more than 170 countries, but when the world’s third-largest brewer does business in Africa, it knows it needs to play by some different rules. In Africa, Heineken not only operates breweries but also its own power and water treatment plants. That’s how the company overcomes a major African obstacle: the continent’s notoriously weak and undependable infrastructure.

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The Sossi Simbaz outwit Internet fraudsters

Sossi sponsors a cycling team in Kenya known as the Sossi Simbaz Cycling team, (http://www.safarisimbaz.com) with David Kinjah as its manager.

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