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Twisco launches new maxi formats
In a growing market for the chocolate category, where family formats represent a promising segment, Twisco continues to grow in Algeria and has launched new formats for Twisco chocolate powder and Twisco spread. Now covering all market segments, Twisco aims to be more competitive while increasing volumes, market share and shelf visibility for both categories.
With the launch a family 1kg jar for the chocolate powder category, Twisco has entrenched its position as the category leader by being the first local brand to offer this size. On the Spread side, Twisco lines up with competition by offering a Family Maxi Format in the form of a tray.