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Twisco launches e-learning school programme in Algeria

Twisco launched an instant win and 100% digital back-to-school promotion with Imadrassa, an e-learning platform that contains official programmes and exercises that help kids succeed.

The partnership with Imadrassa aims to address a consumer need on tutoring and increase Twisco’s equity and value perception for both kids and mums.

One million codes were printed on packs under a scratch area to increase visibility and the conversion of shoppers, in addition to TV support on main channels during prime time and through digital campaign on social media.