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Total partners with Promasidor Nigeria
The recently signed a Product Supply Memorandum of Understanding (MOU) between Promasidor Nigeria and TOTAL Nigeria PLC, to ensure our products are well represented in all their retail channels, continues to receive commendations.
The National Sales Manager (NSM), Mr Olakunle Ayeni, shed light on the essence of the contract, while describing it as a “big win” for Promasidor Nigeria, because it drives our strategic thrust of Availability, Visibility and Accessibility of our brands. He confirmed that Total Nigeria is offering Promasidor a total of 576 outlets where we can display and sell our brands across the country.
Mr Ayeni expressed happiness with the partnership, saying, "We are really excited about this partnership, not only because of the sales in volume, but because of the many more homes and individuals that will walk into TOTAL stores and pick our brands on impulse, and remain loyal to us for a long time to come.”
Our Head of Commercial, Mr Mario Russo, commented on this relationship when he said Bonjour Shops (Total Nigeria PLC) are strategic with a national presence as it is a recognised organization/ brand, hence it is a win-win agreement. “We believe that It’s an important achievement because we will be having our key brands available to all consumers in Total Filling Stations and Shops, named Bonjour. For Promasidor, it will represent not only additional sales, but it will also enable us to position our Key Brands/Categories in a premium and convenient channel, that will increase our Brand Awareness,” he said.
It worth noting that our Managing Director, Anders Einarsson had earlier congratulated the Commercial Team for this extraordinary feat when he said, "This is a very important contract for our business that will improve our distribution and visibility, assuring our consumers have easy access to our excellent food quality products.”