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Top Tea drives sampling across Nigeria
As part of our efforts to elicit trials, improve awareness of Top Tea and leverage on the “Taste to know campaign”, Top Tea took a “Taste to Know” experience to its teeming consumers across Nigeria in the “Taste to Know refreshment” activation.
The activation had touchpoints in markets, neighbourhoods, mosques, churches and business districts. Highlights of the event were consumer education on brand benefits, games, lots of exciting prizes and free wet sampling of Top Tea.
The activation train visited 15 states across Nigeria and lots of consumers experienced the rich taste of Top Tea.