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The Cowbell Ibaka games goes from strength to strength in the Congo
The third edition of the much-anticipated Cowbell Ibaka Games took place during the month of August 2018 in the Republic of Congo.
The City of Pointe Noire successfully welcomed its first edition of the event, making it the biggest CSR sport event in the Republic of Congo.
In collaboration with the Serge Ibaka Foundation, the Cowbell team doubled its social activities by visiting over 10 orphanages to donate nourishing foodstuffs, such as Cowbell Milk, bags of rice, sugar and much more.
In an effort to motivate and encourage the next generation, Cowbell and Serge Ibaka visited several community basketball courts, including the basketball camp, which gives opportunities to upcoming basketball players who could be selected to represent the Republic of Congo in future.
The event was promoted by its first road show, as the team toured Brazzaville distributing Cowbell Milk to the community, as well as inviting the population to be a part of this great event that is free to all, for all.
Focusing on strengthening the relationship between the Cowbell Brand and the population, each activity’s objective was to assure that every member of the Congolese community felt part of the Cowbell Family and this was successfully implemented.
The week ended by welcoming over 6000 people to its traditional All Star game featuring local comedians, artists and sportspeople, making this an unforgettable game for all.