The Amila Summer Beach Tour welcomes back consumers
Amila reaches out to consumers through numerous activities conveying both messages of compliance and the recommended use of our tasty Amila beverages.
These included broadcasts of radio spots, campaigns on social media, a raffle with prizes to win, tastings in 14 cities in Algeria and finally a beach summer tour throughout the month of July, on the most popular beaches in 5 Algerian cities with the Amila Beach caravan.
Amila met with families to convey its compliance message and to bring them joy through music, games, tasting and more during their holidays.
With a giant screen displaying the football games of the African Nations, Algerian families could reconnect with the brand and make wonderful memories, especially with the victory of the Algerian team at the African Nations Cup.
While the Caravan was in the capital, local press and media were invited, along with their families, for a special press day. Journalists could not only see how the brand is reconnecting with its consumers, but also enjoy fun aquatic activities with their children and relatives.