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September 2016 Newsletter

As we reach the end of 2016, we can all look back and reflect on what we've achieved in the past year while looking forward to a promising year ahead.

This will be the last issue of Promasidor Link for the year and, as usual, we've covered a lot of bases. For more than fifteen years now we've seen the Cowbell Maths Competition in Nigeria go from strength to strength, as the number of entries increases year on year. This year, though, another dimension was added with the inaugural Cowbellpedia Quiz, which was the culmination of the competition, flighted live on TV.

Promasidor continues to give back to the communities it serves with a range of sports initiatives: The hugely popular Cowbell Football Academy in Nigeria; the Cowbell Bike Caravan, which brought thousands of people to the streets across Ghana for a fun cycle run; and we also sponsored a badminton tournament in the Congo. Our new infant formulas, Cowbell Tina One and Two, were launched in Nigeria and we have no doubt they will be a great success.

Congratulation are in order for Ghana, which saw sales of the Onga tablet reach and surpass the 1000 ton per month mark. Let's see it carry on growing.

All this and more in this edition, so read and enjoy, and all the best of the festive season.

The Editor

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