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Promasidor Tanzania modernizes its fleet

Good distribution is the key to great sales, but occasionally problems arise and things get in the way of the sales teams efforts. Some of the direct delivery fleet vehicles were doing just that in Dar Es Salaam. Breakdowns were costing money and delaying customer deliveries and older trucks portrayed a tired image to the trade.

A solution was found with the help of the local Tata vehicle dealer, with whom the Promasidor Tanzania management team were able to strike a deal enabling them to take delivery of two new 1-ton vans and a 5-ton truck. The small trucks are really suited to some of the narrow street is Tanzania’s capital. Newly branded they are a great advert for the Cowbell, Drink O Pop and Onga brands.

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