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Promasidor Senegal early-stage partnership with Village Pilote

Effective CSR-strategies target organisations that are proven efficient, effective and economic in their deployment of resources, maximising benefit to both recipient and donor.

Village Pilote, established in 1993, has as strong reputation across government and media as a provider of meaningful critical support services to streetchildren in Senegal. With four welcome centres across the country plus one professional training centre, recent figures indicate they monitor around 1,700 at-risk children and young people. Promasidor Senegal has made a small, initial Mixwell product donation with a view to building a more substantial relationship. Being involved like this at the grassroots level, always ensuring direct benefit to vulnerable people, sends a compelling emotional-brand message to existing and new clients.

Promasidor Senegal will benefit from Village Pilote's proven track record and presence across local, national, TV, print, and online media.

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