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Promasidor Nigeria launches square, tagged tea bags and two exciting new flavours
In the fourteen or so years since its launch Top Tea has become a firm favourite with consumers with its unique round tea bags. To grow the brand even further and for added convenience Top Tea has now been launched in square tagged bags.
The company has also launched two additional flavours: Lemon-lime and ginger-flavoured tea to provide an opportunity for health to meet taste. The new flavours are expected to add fun and excitement to tea drinking in the country
Mr. Onyekachi Onubogu, marketing director of the company said at the launch that the company is launching its regular tea (Top Tea) in square tea bags, one option with tags only and the other with tags and envelopes. He added that the tags are essentially to provide more convenience and to give consumers more choice.
Top Tea was launched in 1998, with four key sku, x26bp, x26pp, x100pp and, x500pp. The round bags offered the added advantage of better infusion.
Since it was launched, it has recorded a number of milestones, the last being the packaging redesign and communication redirection in 2009, all geared towards better satisfying our consumers.
Onubogu said the primary key benefits of tea generally are health, alertness and rejuvenation, adding that, “we want to show the fun way of drinking tea and also show that tea consumption can transcend the rational morning/breakfast usage occasion.”
Earlier, in his keynote address Chief Keith Richards, managing director of Promasidor Nigeria, remarked that “following in the tradition of what Promasidor is known for, being innovative and exciting the market, we are here today to unveil to the consumers and all our stakeholders some of the things we have been doing around the Top Tea brand since the re-launch in 2009. The launch of new variants of Top Tea is the result of listening to our consumers and providing them with product solutions that meet their needs.”