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Promasidor Link Newsletter August Edition

Editor’s Note

Promasidor’s CSR initiatives continue to go from strength to strength and it is pleasing to note how we are enriching people’s lives in the communities we operate. It’s also great to see how many of these initiatives have become entrenched events that the public always looks forward to.

Promasidor has especially excelled in the sporting arena. The Cowbell Football Academy, a grass roots youth football initiative, is now in its 5th year and has shown tremendous growth over that period. Serge Ibaka, an NBA star and Cowbell spokesman, thrilled children and adults alike at the Cowbell Ibaka Games in the Congo. In Ghana, the Cowbell Cycling Challenge continues to promote lesser-known sports in that country. And in Nigeria, Loya is nurturing swimming talent.

For the first time World Milk day was celebrated in the Congo, creating awareness amongst children of the nutritional benefits of milk. In Ghana two former heads of state, join Promasidor in promoting literacy in the country. Drink-O-Pop takes its anti-bullying message to schools. In South Africa, Promasidor commemorates Mandela Day with a donation to hospice.

We’ve also got cooking competitions with Onga, Yumvita birthday parties, Loya tastings in Cameroon, the Le Berbére Summer tour and much, more besides. So click here to enjoy our latest edition.