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Promasidor leads sponsorship of the Pointe Noire Beach Soccer Tour
On Sunday 7th June, Promasidor was a key sponsor of the Pointe Noire Beach Soccer Tour. Since its inception three years ago, the Tour has become a major event on the City's social calendar, attracting significant numbers of local people, as well as a large part of the expatriate community.
Our sponsorship deal gave us prominent positions on all marketing collateral produced, published and distributed citywide in the lead-up to the event. The Cowbell product is a best-in-class dairy product geared towards a healthy lifestyle and positive living, so all sporting events provide natural partnership opportunities. Cowbell saw coverage in the main national newspaper, Dépêche de Brazzaville, as well as the national TV and radio stations.