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Promasidor launches Sunvita Choco with consumer engagement
On 13 March 2020, Promasidor Nigeria launched Sunvita Choco Crunch into the Nigerian market in an exclusive Consumer Engagement where students from selected schools were invited to explore the making of the new breakfast cereal variant and were informed about the uniqueness of its content.
The grand product launch of the new cereal product, which comes in a 40g sachet and a 500g block bottom pouch with re-sealable zip-lock which allows the product to be kept fresh even after opening, took place within the premises of Promasidor Head Office in Isolo to mark World Cereal Day by the company.
Speaking during the historic product launch, the Managing Director of Promasidor Nigeria, Mr Anders Einarsson, emphasized some of the unique selling propositions of the new product saying, “SunVita Choco Crunch is a proudly Nigerian healthy, family cereal made from locally sourced maize, soya and premium quality cocoa powder. It contains a branded ingredient known as NUTRI-V, a blend of seven power-packed micro-nutrients (Vitamins A, B6, B9, C, Zinc, Calcium, Iron and Vitamins). We believe in growing the economy of Nigeria to support every initiative of the Nigerian government regarding local content.” Mr Einarsson expressed his appreciation to the invited pupils and their teachers, and assured all in attendance of the rich contents of the new breakfast cereal variant and of all other products from the stable of Promasidor Nigeria.