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Promasidor Kenya launches Wow vanilla flavour
Wow vanilla was officially launched into the Kenyan market becoming the 5th flavour within our brand portfolio. “The new flavour fits with our efforts to innovate and continually improve towards better customer satisfaction”, says Victoria Mwanzia, Brand Activation PKL. She adds “Not only is vanilla a popular flavour in Kenya associated with yoghurt, cake and ice cream, it is also unique to extruded corn snacks category which gives us differentiation”
Other highlights of our product include its distinctive 4G waffle shape for maximum texture and taste delivery; as well as new packaging (Metalized PET) to enhance the overall brand look, maintain freshness & which is environmentally friendly. The product is available in foil pack sizes: 25g, 100g and 200g respectively.