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Promasidor Kenya launches the new Wow 500g Party Pack
The maize snacks category in Kenya has expanded over the last few years. The major players are Bites (Norda), WOW (PKL), and Amigos (Supa Snacks) within the Nairobi modern trade. The WOW brand has been available in the Kenyan market for over 20 years and is loved by children.
All current players don’t have a 500g pack, so there was an opportunity to drive the highest volume gain in the formal trade. The reasons for this launch recommendation were guided by research, which showed that 80% consumer would purchase a 500g pack. This value-for-money purchase is perfect for parties, an unmet consumer need. The new pack will further strengthen our position on-shelf within the formal channels.