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Promasidor Kenya enlists cyclist David Kinjah as spokesperson for the Sossi brand

For some time now Promasidor has sponsored the Sossi Symbaz cycling team, based in Kikuyu, Kenya. Led by David Kinjah, the team inspires the youth to take up riding as a way of teaching them discipline, passion and the determination to succeed. One of those youngsters was Chris Froome, who finished second behind Bradley Wiggins in last year’s Tour de France.

It was decided to take David’s involvement with the brand to another level and make him our official spokesperson. His credentials couldn’t be better: he is an excellent role model and epitomises health and fitness, which is a big part of Sossi’s protein offering.

The TV commercial was shot over 3 days in Kenya and featured David riding his bike through some of Kenya’s most picturesque locations as more and more children joined him along the way. Logistically this proved demanding, as camera equipment, dolly and tracks needed to be trucked into these remote areas along narrow, bumpy sand roads. But the effort proved worthwhile and the results are spectacular. 

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