Promasidor Ghana joins 2021 Queen's Baton Relay
Promasidor Ghana has joined the list of leading Ghanaian companies to receive the Queen's Baton for this year's baton relay. The baton was recieved on behalf of Promasidor by Marketing Manager, Mr. Shine Akiem Torsoo who later passed it on to the CEO of Telecommunications company giant (MTN), Mr Selorm Adadevoh.
A total of 70 baton bearers from leading organisations and renowned personalities lined up on the principal street of Accra and Tema to welcome and receive the Queen's Baton. The baton relay is the main activity which precedes the Commonwealth games.
The event was supported by Promasidor's dairy brands (Miksi & Cowbell). Each bearer received assorted Cowbell and Miksi products and souvenirs in exchange for passing on the Baton. In a carnival atmosphere, the relay commenced with a high spirited British High Commissioner crossing the Cowbell Start line before passing the Baton. Other personalities who have received the Baton include President of the Republic of Ghana, His Excellency, President Nana Akuffo Addo, Inspector of General of Police, Chairman of the Olympics Committee, Renowned footballer Asamoah Gyan, and diplomats from different countries to name a few.
Speaking in a media interview, Mr. Akiem Torsoo, reaffirmed the commitment of the dairy brands to invest and support lesser known sports in the country. The Relay began in the early part of October 2021, once Her Majesty, Queen Elizabeth II placed her message to the Commonwealth into the Baton. The Baton will travel for 294 days, connecting communities in every corner of the Commonwealth, embracing unique cultures and sharing stories.
The 2022 Commonwealth Games is scheduled to take place in Birmingham, the United Kingdom.