Promasidor Congo on the ball with the Pointe Noire Basketball Tournament
Our second Pointe Noire community basketball tournament was held with great success on September 21st. Advertised on local TV and radio stations in the preceding weeks, over a hundred young people from across the city came to a central location for a morning of free one-to-one basketball coaching. This was followed in the afternoon by a tournament, which pulled in local crowds, with more than a thousand spectators attending.
Sporting events like these create a very positive story around our brands at a grassroots level in the local community. To be sponsoring events like this means that local people will increasingly associate our brands with a healthy and positive lifestyle. Building on the success of our first tournament in September 2012, the Pointe Noire community basketball tournament is quickly becoming a popular feature on the local Congolese calendar, and we are exploring the possibility of starting a Brazzaville tournament.