Promasidor Congo – Brazzaville hosts a lunch for 500 orphans
On 31st January we held a lunch for 500 orphans from 9 of the city's principal orphanages, a long-standing component of Promasidor Congo's national CSR activities.
These events are well known in Brazzaville and Pointe Noire, and comprise various elements. Beyond the lunch itself the children are involved in a variety of group singing and dancing events, led by local entertainers, as well as receiving a number of branded gifts, from t-shirts to caps.
Maintaining core focus on the most needy in our key markets ensures that the Cowbell brand is seen as a benevolent and committed partner in the growth and development of the economy of the Republic of Congo. These events are always filmed and attended by local TV news journalists, and we ensure strong brand visibility in all imagery that appears subsequently on local and national news media.