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Promasidor Algeria takes to the streets with Xploza
In order to promote the truly revolutionary energy drink Xploza, the PDZ team organized a massive countrywide roadshow aimed at energizing the dynamics between consumers and POS outlets.
Across 10 cities in Algeria, some 217.000 people received an Xploza sample so that they could savour the energy-giving beverage. But that’s not all folks! Consumer were also promised a small gift if he or she would purchase the product in one of the surrounding, participating points-of-sale. This resulted in 52 new POS where Xploza was activated and sales amounted to 11.510 sachets of the energy drink.