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Promasidor Algeria shines at World Food Istanbul 2019
In the last three years, Promasidor Algeria has grown its brand portfolio with Twisco chocolate spread and muffins, as well as both le Berbère and Cowbell cheese products. We are now looking to explore new markets and export our quality food products. With this in mind, Promasidor Algeria took part in the World Food Expo held in Istanbul Turkey, from September 4th to 7th 2019.
With a 36 square metre stand as part of the Algerian delegation Pavilion, Promasidor Algeria had the opportunity to explore the international market in Istanbul, a thriving place for business opportunities.
Turkey, being a very competitive market, still offers many export opportunities and facilities for the Algerian industries. With over 150 exhibitors and around 16000 visitors during the expo, we have increased our international visibility and have conducted meaningful B2B meetings with Turkish, Mediterranean and foreign distributors, suppliers and industry professionals. In addition to reinforcing our relations with the Algerian authorities by taking part in this official Algerian delegation, we could also measure market success, possibilities and constraints for our quality products, and are now aiming to gain even more profitability for Promasidor Algeria in the coming years.