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Promasidor Algeria set to launch Twisco Madeleines
It's finally here: a new product category under the twisco brand! A first in Promasidor Djazaïr's history of umbrella brand development strategy, Twisco now also offers delicious chocolate-filled muffins.
They come individually wrapped in a tray of six rich chocolate-filled muffins. Market testing of the new Twisco branded product has been going on since December 2014 and the results so far are promising. The national launch is planned for March 2015. Twisco, give taste to your life!