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Promasidor Algeria launches the Le Berbére “Open and Win” Campaign! Open the Box, find the winning ticket and the tablet is yours!


On October 1st this year, Le Berbère launched a new marketing campaign called “Open & Win”. In the preceding weeks, Le Berbère’s packaging displayed the state-of-the-art tablets to be won.

Cross-media marketing through Algeria’s most popular radio channels, billboards across the country and digital coverage through Facebook, ensured that the campaign was a great success and we quickly started to receive calls from winners.

On October 27th, a ceremony was held with all the monthly winners from around the country. They were received by Promasidor Djazair’s MD as well as the Marketing Manager, who handed the tablets to the lucky winners.



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