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October 2014 Newsletter

Welcome to the last issue of Promasitdor Link for 2014. This issue is quite a mixed bag and I am pleased to say that most countries responded positively when the call went out for submissions.

It is very gratifying to note that as usual we, as a company, are still keeping up our commitment to various Corporate Social Responsibility initiatives. So much so that in recognition of the enormous contributions made to the Isolo community in Lagos Nigeria, Promasidor has been named The Best Corporate Social Responsibility Performing Company of The Year 2014. Their efforts have been echoed in other countries with Promasidor Congo donating products to various orphanages around Pointe Noire and Brazzaville, and Promasidor Gabon sponsored a women's events in Senegal. In Nigeria they've wrapped up another successful Cowbell NASSMAC competition and invited 1 200 families to celebrate World Milk day with them.

We've also had a little fun in the sun by sponsoring a Surfing competition in Pointe Noire and Amila takes to the beaches in Algeria. David Lemon, sponsored by Cowbell, makes history by walking along the entire length of the Zambezi. We had a number of successful launches with Yumvita being launched in the Republic of Congo and Angola, and new Onga products being launched in Zambia and Kenya.

To end off we talk to the latest Promasidor sponsored student at the African Leadership Academy and bid a farewell of sorts to Promasidor Nigeria MD, Keith Richards, who will now take up his position as Chairman of Promasidor Nigeria.

All this and more in this issue. Enjoy.

The Editor

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