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Mugs for all in Algeria

On 17 September Promasidor Algeria launched another spectacular Loya promotion campaign. By purchasing 2 sachets loya 500g, the customer received a unique Loya mug.

Through the campaign the Promasidor Algeria team thanked its customers for their loyalty to the Loya brand, which has been a mainstay in the market for more than a decade. Additional sales volumes are expected to be at 1 000 tonnes, strengthening Loya's number one market position.

Different communication channels supported this gigantic Loya mug campaign: a radio spot in Algeria's three official languages (Arabic, French and Kabyle) and no less than 20 000 posters were hung in an equivalent number of point-of-sale outlets.

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