Mixwell Superhero visits schools in the Republic of Congo
As part of keeping the brand in the minds of children, our primary consumers, we organized school activities that let them interact with the brand through surprise school visits from our mascot or superhero. More than 6000 students were reached directly through these activities, which consist of building brand recognition, recruiting new consumers, building loyalty, and creating magical moments of sharing and tenderness between the children and the Mixwell superhero.
Giving children a visit from the superhero Mixwell mascot not only makes them very happy, but also gives them wonderful memories that they will cherish for a long time.