Mixwell and Loya shine at the Bamako International Exhibition fair
The 13th edition of the Bamako International Exhibition Fair (FEBAK 2020) took place from 22 January to 15 February. The fair has established itself as a real space for economic, commercial and Malian know-how promotion. Innovative talents and practices attract Malian and foreign visitors every year. In fact, 300 000 visitors attended FEBACK this year. Different actors of the economy were present such as merchants, industrialists, service providers and FMCG companies, including our competitors Kossam and Chaya. Mixwell and Loya were present and distinguished thanks to the promoter’s elegant outfit inspired by the Fullah tribe (in the past, Fullanis used to be the milk providers, as they owned the cattle). The stands were also nicely branded and attractive promotions were in place. The Super Mix mascot danced for his young public and invited visitors to the stands. The event was covered by local TV channels.