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May 2014 Newsletter

One of the most important aspects of our business is that we show support and respect for the local cultures and the local indigenous leaders wherever we operate. Such was the case when the management of Promasidor paid a visit to the Osolo of Isola kingdom, which is the area in which we operate in Nigeria, to inform him of the imminent change in management. Promasidor Ghana was also afforded the opportunity to attend the 15th year coronation of the King of Ashanti, hosting a cooking competition with Onga as the principal ingredient.

For the first time we have included three uplifting stories from the Congo, all of which show our support for the local communities and the country as a whole. Promasidor Algeria weighs in with their efforts to bring a little joy to the children of the SOS Children's Village. "Giving back" is a cornerstone of our business and it's great to see such well-supported CSR initiatives. Promasidor Ghana and Promasidor SA both supported fun runs with the Cowbell and Amila brands respectively. Both were excellent branding opportunities, but Ghana went a step further by providing the 4000 runners with Cowbell branded T-shirts.

Onga Cube was launched in Nigeria with great success. The event was supported with local celebrities and dignitaries alike. Judging by how well the product was received in all four corners of the country, we have no doubt that sales of the Onga Cube can only go from strength to strength. Yumvita, our new premium baby cereal brand, has been launched in Ghana, the DRC and Angola. These are just some of the stories in the latest issue of Promasidor Link, so sit back and enjoy the read. Until next time.


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